Not necessarily. In fact, based on my experience, not likely. Because of the complexities and limitations around custom domain names and DNS, marketing software providers typically can't access (or support) most of the settings and parameters required for proper email reputation and deliverability success. Not to mention, most shared sending platforms can't satisfy authentication requirements due to infrastructure limitations. But all of these other reasons aside, email is no longer a "set and forget" technology for email marketers. It must be constantly monitored to assure continued deliverability success.

As a general rule, we are against password sharing. During setup of your service, we would typically gain admin access to your various platforms via the use of secondary admin accounts. You would maintain owner control of the platform and have full control over the removal of our access. Please note that we might recommend moving to a specific platform for the purpose of allowing secondary admin access, in addition to other performance and capability differences they may offer.

Yes! Senders and authentication statuses can change, sometimes without your knowledge. It's important to continue to monitor to confirm that your approved senders are still fully authenticated. Failing to catch an issue here could lead to a serious reduction in your sender reputation.

With 27 years of working with business owners and employees, I know from first-hand experience that people will always underestimate the importance, and their own understanding, of DNS. Whether it's the DNS provider themselves making some system updates that go sideways, or a web developer focusing solely on DNS edits for web resources while inadvertently trashing email entries, DNS records are deleted or incorrectly edited on a fairly regular basis. And in many cases, you won't know about it until it's too late (your campaign failed to send or everything went to spam, your reputation took a hit from all the bounces, or you're unable to receive any the replies from your customers).

As part of the setup process, we'll need to gain access to all of your cloud platforms and configure various monitoring and reporting tools on our end. Since we're offering this service with only a month-to-month commitment, we're not able to absorb the substantial setup time investment across a longer time frame. If we've recently worked with you on a one-off project, it's possible that we already have the access we need and the setup fee would be waived in this case.